Home

Supportive micro-communities

for nutrition journey

Supportive micro-communities

for nutrition journey

Supportive micro-communities

for nutrition journey

kina.nutrition is an app that provides people who are changing their nutrition habits with a platform for forming and joining related online groups.

kina.nutrition is an app that provides people who are changing their nutrition habits with a platform for forming and joining related online groups.

Project

process

Project

process

GTM

GTM

GTM

Vibecode

Vibecode

Vibecode

User & Market Research

User & Market Research

User & Market Research

Visual & Design system

Visual & Design system

Visual & Design system

Wireframes

Wireframes

Wireframes

I started a self-initiated project with the idea of creating an assistant for managing food-related routines. During the research phase, however, discovered that this field includes many very different user groups globally—each with specific goals and diverse contexts.

This led to the key question: What can be as core result designed for a MVP launch, primarily powered by AI, that can support each of these groups?

I started a self-initiated project with the idea of creating an assistant for managing food-related routines. During the research phase, however, discovered that this field includes many very different user groups globally—each with specific goals and diverse contexts.

This led to the key question: What can be as core result designed for a MVP launch, primarily powered by AI, that can support each of these groups?

/ ideation sketch /

/ audience segmentation /

/ problem research insigts /

60% of adults say they don’t have time to cook regularly

~75% of adults don’t eat enough vegetables

1 billion people globally live with obesity

15–20% of people show addictive-like eating behavior

50% of adults lack basic nutrition literac

The core insight I found, which shaped the product, was that across very different user groups and lifestyles globally, there was one frequent common problem — a lack of a supportive, relatable environment to maintain a lifestyle change.

After the research, I was brainstorming how to solve this problem in a way that is both simple and integrates seamlessly into the processes people already follow in this area of life.

While forming user flows with lo-fidelity wireframes, I came up with ideas:

While forming user flows with lo-fidelity wireframes, I came up with ideas:

different themes for communities,

like vegetarian-focused groups or groups for mothers planning family meals—led by experts

or experienced enthusiasts



custom modules for communities

allowing them to be modified

for group-specific needs

on creation stage by owner

AI guides users through

the app and adapts to their goals

detailed filtering

to help users find the right group

I focused on making the app intuitive and accessible, as users come from diverse cultural backgrounds. The interface follows a minimalist approach with clear hierarchy, spacing, combined with a friendly tone and soft color palette.

I focused on making the app intuitive and accessible, as users come from diverse cultural backgrounds. The interface follows a minimalist approach with clear hierarchy, spacing, combined with a friendly tone and soft color palette.

Visual

solution

Visual

solution