kina.food
micro communities feature
2025
supporting online communities app for every nutrition journey
We started the project with the idea of creating an assistant for managing food-related routines. During the research phase, however, we discovered that this field includes many very different user groups globally—each with specific goals and diverse contexts. This led to the key question: What can be designed for a first launch, primarily powered by AI, that can support each of these groups?
Another important finding was that loneliness is a major challenge for people trying to improve their habits or lifestyle. In response, the project evolved into an app where users can find and join supportive micro-communities in context of food industry.
After completing the user&market research and defining the core app concept - I created a set of wireframes to map all user flows in functions detail. In the next phase, these wireframes can be transformed into UI reusable patterns with a complete visual design system.
my skethes from brainstorm session on core logic of app
segmentation of user groups based on ux research
Health- & Wellness-Oriented Groups
Lifestyle & Habit-Driven Groups
Trend & Innovation-Driven Groups
Life Stage & Demographic-Driven Groups
Socio-Economic & Behavioral Groups
Users can search for groups based on their needs—for example, vegetarian-focused groups or groups for mothers planning family meals—led by experts or experienced enthusiasts. AI guides users through the app and adapts to the context of their goals.
When entering a group, users find structured modules with activities designed to support their journey, alongside people who share similar goals and needs.
While developing the visual solution, I focused on making the app highly intuitive and accessible, as users come from diverse cultural backgrounds. The interface follows a minimalist approach with clear accessible hierarchy, spacing, combined with a friendly tone and soft color palette.