ENCHARTED is an app focused on authenticity, friendship, and digital aesthetics. Product creates space for travelers and service organizers to explore trips globally and share experiences through social media functionalities.
Project agile process
User & Market Research
Wireframes
Visual design & Design system
I joined the development team as a Product Designer to lead
the design of an MVP aligned with the core business idea.
I began by mapping out a clear process timeline to effectively manage different aspects of the project.
Through secondary market research and methods such as User Portraits and Jobs to Be Done,
I gathered valuable insights that supplemented the product’s feature set. In the wireframing phase,
translated these insights into product features, integrating market trends and specific
user needs into the initial concept.
For visual concept, I explored various patterns for core features, aiming to balance clarity and structure with a travel magazine–inspired minimalism aesthetic. Below are solutions for a trip page, where users can discover the experience in detail and seamlessly join liked trip.
